Heating & AC – ServiceTitan Marketing Pro

Heating & Air Conditioning in Wisconsin

Project Timeline: Ongoing Since June 2026

A heating and air conditioning contractor in Wisconsin had no one to manage Marketing Pro inside ServiceTitan. PCG took over campaign strategy and execution, and built a Content Portal keeping office, customers, and technicians aligned.

Client Challenges

This HVAC contractor was overwhelmed by marketing demands. Although an outside agency handled external marketing, no one was available to manage Marketing Pro inside ServiceTitan, leaving a gap in campaign planning and execution, which created a need for dedicated, hands-on support.

PCG Solutions

PCG took over all Marketing Pro efforts, creating campaign ideas and executing campaigns throughout the year. PCG also introduced the Content Portal, which houses a post for every campaign with PDFs showing exactly what customers see. This gives technicians full clarity on promotions and offerings, eliminating blind spots from office to customer to technician.

Our Approach

Full-Service Marketing Ownership

PCG took Marketing Pro entirely off the client’s plate, handling both campaign ideation and execution. Rather than simply advising, PCG did the work, allowing the client to focus on running their business. Campaigns were planned and delivered consistently throughout the year.

Closing the Office-to-Technician Communication Gap

PCG introduced the Content Portal, giving every campaign a dedicated post for technicians along with PDFs showing exactly what customers see. This ensures technicians are never caught off guard by a promotion a customer references. Everyone, from the office to the field, works from the same information.

Continuous Campaign Support

This engagement is ongoing, with PCG continuing to plan and execute campaigns as the business evolves. The client has a reliable marketing partner who understands both ServiceTitan’s capabilities and the company’s goals.

Conclusion

By owning campaign creation and execution, Powerhouse turned an overwhelming responsibility into a managed, reliable function.

The Content Portal extends that value beyond the campaigns themselves, aligning office staff, customers, and technicians so promotions are understood and delivered consistently. The client described the result as a “huge weight lifted off their shoulders.”