Data Done Right: Mike Zeppetello’s Blueprint for CRM Culture

In the latest episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with ServiceTitan certified consultant and marketing specialist Mike Zeppetello from Powerhouse Consulting Group to unpack a big truth for the trades: your CRM isn’t just a digital filing cabinet—it’s the heartbeat of your business.

Mike shares how his journey from a family handyman business led him to spearhead marketing strategy at Powerhouse, where he helps HVAC, plumbing, and electrical companies unlock growth with smarter tech and better data.

Whether you’re on ServiceTitan, using Marketing Pro, or working with another platform, this conversation hits hard on what really moves the needle. Click HERE to listen!