Optimizing not Overloading: Power Women of the Trades Podcast

Powerhouse CEO and co-founder Jenny Benbrook met with Cassie and Heather of the Power Women of the Trades podcast recently to chat about tech stack optimization in the trades.

Together, they addressed common frustrations, from navigating the digital marketing shift to avoiding costly, unmanaged tech integrations. The women discussed creating a strategic tech budget that aligns with your growth goals.

“Start small, understand your FSM, and avoid getting caught up in the noise of shiny new solutions.” – Jenny Benbrook

Catch the full episode here: https://www.youtube.com/watch?v=4P7pqZ6l7qA